Auto Exec Magazine Names Ron Rush Lincoln Mercury WEB SITE OF THE MONTH January, 2003
By Tara Baukus Mello
For a primer on Web site effectiveness, visit the simple and straightforward home page of Ron Rush Lincoln Mercury (www.RushLincolnMercury.com). It loads quickly, yet is visually interesting. Both the navigation bar and the layout are arranged for easy use in new or used-vehicle shopping. Links to other areas, such as trade-in valuation and service scheduling, follow in order of descending importance to customers. The Columbus, Ohio, dealer makes contact easy: The store address, e-mail link, and toll-free numbers are at the bottom of every page.
Ron Rush Lincoln Mercury is Columbus' oldest and most respected Lincoln Mercury dealership, having served the community and surrounding areas for more than 70 years. The company offers fully-staffed automotive sales, service and parts departments to support the complete lines of Lincoln and Mercury vehicles. In addition, the dealership offers previously owned vehicles.
