What is the LMDA Advertising fee? Should consumers pay it?
"Most vehicles carry a legitimate advertising fee levied by either the manufacturer or by regional dealer groups. National or regional advertising fees, when charged, should not exceed 1 percent of the vehicle's MSRP. Because individual dealership advertising is a cost of doing business, you should never pay an advertising fee levied by the dealer rather than a regional dealer association or the manufacturer." from www.edmunds.com
For the Cincinnati Region of Lincoln Mercury the fees are as follows:
